Same advertising message, different culture.

In response to my last post, several readers mentioned that they had no idea what the AutoZone Fix Finder 30 commercial was about. Other readers didn’t find anything objectionable with the way AutoZone portrayed the men who shopped and worked … Continue reading
Nov. 21, 2017, 3:48 p.m.

Aging lonely feminist humor.

AutoZone is running a commercial titled “Fix Finder” advising their customers that AutoZone thinks they are idiots: This is a strange message for a DIY store, because much of the payoff for fixing things yourself is the feeling of mastery … Continue reading
Nov. 20, 2017, 5:02 p.m.

Missing the point is hard work.

Trevin Wax of The Gospel Coalition (TGC) asks Are We Missing the Point of Frozen’s ‘Let It Go’? Wax took his family to the movie expecting it to teach them a toxic moral message: We took the family to see … Continue reading
Nov. 16, 2017, 5:46 p.m.


Courtesy of Vox Day: Perhaps the concept is a little easier to grasp when it isn’t a pretty cartoon character warbling, but Leo Moracchioli doing what is a more aesthetically honest version of the song. The only thing that would … Continue reading
Nov. 14, 2017, 5:25 p.m.

Children understand.

Anonymous Reader notes that Let it go is well loved by modern Christians: I have not yet encountered a single churchgoing person in my social circle who has a problem with “Frozen” the movie or with “Let it go” the … Continue reading
Nov. 13, 2017, 8:39 p.m.

It must be exhausting.

A few weeks back Vox Day quoted the lyrics of “Let It Go”, the hit song from the Disney movie Frozen. I hadn’t heard the song before but I knew it was extremely popular, especially with women and girls. Not … Continue reading
Nov. 13, 2017, 5:56 p.m.

Marriage strike paradox.

Commenter astrapto asks in response to Percentage of U.S. women never married, by age, 1980 & 2015 3. Instead of showing men on a marriage “strike”, it is clear that there are plenty of thirsty men quite happy to wife up … Continue reading
Nov. 8, 2017, 6:24 p.m.

More bad news for marriage is baked in.

Back in September W. Bradford Wilcox and Wendy Wang published an American Enterprise Institute report titled The Marriage Divide: How and Why Working-Class Families Are More Fragile Today. I’ve written previously about the NYT response to the report, but not … Continue reading
Nov. 8, 2017, 5:12 p.m.

Percentage of U.S. women never married, by age, 1980 & 2015

Novaseeker found an excellent chart over at Reddit. It isn’t my chart to share, so I won’t publish it here. However, you can see it at the link. Some quick thoughts: The chart confirms Men’s Sphere conventional wisdom about the … Continue reading
Nov. 6, 2017, 6:44 p.m.

A tough spot for conservatives.

DC McAllister at PJ Media wrote a post arguing that Special K’s marketing campaign encouraging girls to play football is hurting women. Her first argument is that men, and young men especially, need their own spaces: While I don’t want … Continue reading
Nov. 3, 2017, 6:46 p.m.

Womanist Apostle’s Creed

World Net Daily has an article up today titled Church: Out with George Washington, in with ‘Mother’ god. In it they note that one of the exclusively female pastors at Washington’s former church recently read a new and improved version … Continue reading
Oct. 31, 2017, 1:42 p.m.

Why Dave is sexy (language warning).

Bustle has an article by Emma Lord about a Reddit post making the rounds: “Dave The Period Fairy” Has Become A Viral Sensation After A Woman Shared A Nightmare Hiking Experience On Reddit. Lord claims Dave is sexy because he … Continue reading
Oct. 27, 2017, 1:36 p.m.

Ministry of humor.

Ford ran a commercial here in Texas at the beginning of game two of the World Series last night selling the message that their F-150 pickup trucks are both tough and safe. You can see the ad at iSpot, which … Continue reading
Oct. 26, 2017, 2:40 p.m.

Gone Fishin’

I’ll be taking a blogging break over the next few days. I’ll turn moderation on in a bit and will take it back off on Monday. Advertisements
Oct. 19, 2017, 4:17 p.m.

He had to check his theology with the boss.

I came across a youtube video by Pastor Gabriel Hughes that exemplifies the complementarian position. There are two competing messages in the video below: We believe in solid Bible based theology, and therefore women are not to be in leadership. This … Continue reading
Oct. 18, 2017, 12:45 a.m.

It could be no other way.

Sam Adams has a commercial with beer drinkers training for a contest to see who can hold a stein full of beer at arm’s length the longest. Beer commercials have typically been about being one of the guys, but in … Continue reading
Oct. 16, 2017, 4:23 p.m.

Gotta ask the boss, Christian edition.

In the discussion of Gotta ask the boss, commenter AnonS described a man up group he found via his local mega church: Local mega church had a small group listing for a ‘radical men’s mentoring group’ that I emailed for … Continue reading
Oct. 13, 2017, 5:29 p.m.

How you’ll learn to love Big Brother.

Vox Day has a brutal but compelling excerpt from SJWs Always Double Down. If reading it doesn’t evoke at least two gin-scented tears and a desire to buy the book, then you my friend have a heart of stone. Advertisements
Oct. 10, 2017, 1:55 p.m.

Only the foolish tear it down.

Heidi Stone has decided to build up her own home, instead of tearing it down*: Simply? It makes sense to just stay married. Especially for us, ladies. Especially for us. That’s you and me, darlin’. You and me. We’ve already … Continue reading
Oct. 10, 2017, 12:52 p.m.

She made it sound ugly.

From the NY Post, Teacher allegedly called out cheerleaders who ‘showed a lot of vagina’ Eubanks, 59, a city teacher for ​two decades​ and former educator with the New York City Ballet, was ​​accused of saying the girls ​“showed a … Continue reading
Oct. 9, 2017, 4:48 p.m.